论VR技术在传统出版业中的应用——价值、困境与路径

The Application of VR Technology in the Traditional Publishing Industry——Value, Difficulties and Paths

VR技术的普及化趋势初显,这对传统出版业而言,机遇与挑战并存。文章通过分析VR作为媒介的特点,以及它给出版业带来挑战的原因,提出两者结合的价值不仅存在于传统出版行业的发展和布局领域,更在于可通过二者的合作提升国家对内、对外的文化传播力。以此为基础,文章对现阶段传统出版业应用VR的现实困境给予理性分析,并提出针对性的解决措施和路径方案,以期为当下VR技术与出版行业的合作提供策略和建议。

At the beginning of the VR technology popularization trend, it brought both opportunities and challenges to traditional publishing industry. This article puts forward the value of the combination of VR and publication not only exists in the development of the traditional publishing industry and the layout areas, but also promotes national internal and external culture propagation force by publishing through the analysis of the characteristics of VR. as a medium. On this basis, the article gives a rational analysis to the current difficulties of the traditional publishing industry application of VR, and puts forward the corresponding measures and paths to provide the strategic suggestions for the cooperation of VR and publication.