基于眼动追踪实验的高校图书馆门户网站网页设计研究

Research on Web Design of University Library Portal Website Based on Eye Tracking Experiment

利用眼动追踪实验研究了用户在浏览高校图书馆门户网站主页时的浏览习惯,通过视觉搜索任务得出当搜索目标处于左上、左下、中部、右上、右下五个不同位置时的搜索效率。实验发现了用户使用高校图书馆门户网站时的浏览习惯以及门户网站中被关注度较高的热门区域和被关注度较低的冷门区域,提出了高校图书馆门户网站网页设计时应该考虑的重要因素,研究结果可为高校图书馆门户网站的网页设计提供有价值的参考依据。

In this paper, we use the eye tracking experiment to study the user behaviors of browsing the university library portal website. Through the visual search task, the search efficiency is obtained when the search target is at five different positions： upper left, lower left, middle, upper right and lower right. The experiment found the areas with more and less of concerns. This paper puts forward the important factors that should be considered in the design of the university library portal website. The results of this paper can provide valuable reference for the webpage design of the university library portal.