《连线》杂志的成功之道及对我国科技期刊的启示

Success of Wired and its enlightenment to science and technology journals in China

【目的】以美国《连线》杂志为研究对象,探索其成功之道,以期对我国科技期刊发展有所启发和借鉴。【方法】利用中外文献,采用案例分析、综合分析的方法,论述《连线》发展轨迹,梳理办刊经验,得出对我国科技期刊发展的启示。【结果】《连线》杂志清晰的特色定位、"全""新"的内容资源、专业的编辑、顶尖的作者队伍、数字化多媒体传播平台,以及国际化的品牌延伸是它得以成功的重要因素。【结论】应将《连线》成功的办刊经验吸收到办刊实践中,提升科技期刊的文化含量,做到内容为本,特色为王。同时整合传播平台,实现全媒体出版。

[ Purposes] This paper aims to analyze the success of the Wired to provide references to the science and technology journals in China. E Methods ] Gathering much data from China and foreign countries and using case analysis and comprehensive analysis, this paper described development history of the Wired and summarized its successful experiences. [ Findings ] The Wired has many factors to its success, including clear orientation, innovative content, professional authors and editors, multimedia platform and internationalization of the brand extension. [ Conclusions] We should absorb the successful experiences of the Wired by enhancing the cultural content, taking content as foundation, and taking the special feature as core. Moreover, we should integrate transmission platform to achieve ail-media publishing.