社会资本理论视角下科技期刊作者的忠诚度与提升策略

Author loyalty of science and technology journals from the perspective of social capital and the improvement strategies

【目的】分析影响作者对科技期刊忠诚度的因素,寻找提高作者忠诚度、提升科技期刊质量的对策。【方法】基于社会资本理论,构建社会资本、沟通效率与作者忠诚度的结构方程模型,通过网络问卷调查《中国细胞生物学学报》的作者群体,采集数据,运用AMOS 17.0检验结构方程模型。【结果】研究结果表明,结构维度的社会资本通过沟通效率间接提高作者忠诚度,关系维度和认知维度的社会资本不但直接提高作者忠诚度,而且通过沟通效率间接提高作者忠诚度。【结论】科技期刊应加强与作者的沟通与交流,推动编辑与作者之间建立有效的信任关系,并在办刊宗旨和学术风格方面与作者形成一致的观点。

[Purposes] This paper aims to find out countermeasures to improve the loyalty of the authors and the quality of science and technology journals by analyzing the factors related to the loyalty of authors. [ Methods ] Based on social capital theory, structural equation model of social capital, communication efficiency and loyalty of authors were put forward. The theoretical framework was empirically tested by software AMOS 17.0 based on data from online questionnaire surveys of authors of Chinese Journal of Cell Biology. [ Findings ] Experimental results suggested that social capital of structural dimension improved the loyalty of authors indirectly by communication efficiency. Social capital of relational and cognitive dimension not only improved the loyalty of authors directly, but also improved the loyalty of authors indirectly by communication efficiency. [ Conclusions ] Communication with authors of science and technology journals should be strengthened; trustworthy relationship between editors and authors should be promoted; agreement on the purpose and academic style of the journal should be made.