中国P2P网贷的信任模型及实证研究

Trust Model and Empirical Study of Chinese P2P Online Lending

P2P网贷是近几年兴起的一种新型民间借贷模式,作为传统银行借贷的一个补充,P2P网贷的发展必须建立在投资者信任的基础上。该文首先基于P2P网贷的现状和信任理论建立P2P网贷的信任模型。然后遴选国内105家网贷平台的1072条网络借贷的数据进行实证研究,发现我国P2P网贷的投资者对网络借贷的信任首先是基于对平台的信任,其次才是对借款人的信任。平台的背景、资本实力、上线时间和抵押担保方式等均显著影响利率。借款人身份、借款期限、借款金额等对借款利率也产生影响。

P2P online lending is a new type of private lending in recent years, as a supplement to traditional bank lending, the development of P2P online lending must be based on the trust of investors. In this paper, based on the current situation of P2P online lending and trust theory, the trust model of P2P online lending is established. An empirical study is done on the 1072 samples of 105 domestic lending platforms, find that China＇s P2P online lending investors trust on online lending first is based on the trust on platforms, then based on the trust on the borrowers. The background of the platform, the capital strength, on-line duration and the way of mortgage guarantee have significant influence on interest rate. The identity of the borrowers, the term of the loan, and the amount of the loan also have impact on the interest rate.