“互联网+”背景下高职营销专业人才培养模式研究

Research on the Training Pattern of Marketing Talents in Higher Vocational Education under the Background of Internet

随着互联网的高速发展,其所影响的领域也越发广泛,对人才的需求与以往相比也有较大的不同,高职院校致力于为国家输送所需的专门技能性人才,为此,高职院校的人才培养模式深受互联网发展的深刻影响。尤其是高职院校的营销专业,其专业对市场变化的适应有着较高的要求,因此,在"互联网+"不断发展的背景下,高职营销专业人才的培养模式开始受到重视。文章开始首先简单介绍了"互联网+"给高职营销专业带去的影响;第二部分中指出"互联网+"背景下高职营销专业人才培养中存在的问题;第三部分阐述了"互联网+"背景下高职营销专业的人才培养模式;文章的最后就"互联网+"背景下高职营销专业人才培养模式的路径展开探讨。

With the rapid development of the Internet,the impact of the Intemet has become more and more extensive,and the demand for talented people is also different. Higher vocational colleges are committed to providing specialized technical personnel for the country. Therefore,the personnel training mode of vocational colleges is deeply influenced by the development of the lnternet. In particular,the marketing specialty of higher vocational colleges has a higher demand for adapting to market changes. Therefore,under the background of＂Internet ＋＂,the cultivation mode of marketing professionals has been paid attention. In the second part,the author points out the problems in the training of marketing professionals in the background of ＂Intemet ＋＂. The third part elaborates the problems of the ＂Internet ＋ . The paper discusses the path of the training model of marketing professionals in the background of＂Internet ＋＂.