《点石斋画报》中西方女性职业形象的塑造与设计

The Shaping and Design of Western Women's Professional Image in DianShiZhai Pictorial

本文主要关注晚清《点石斋画报》中西方女性的职业形象的塑造及设计。《点石斋画报》中职业女性的形象与当时西方女性的职业生活存在着一定差距,故画报采用了独特的设计理念去将西方女性形象视觉化,以强化西方女性在家庭、社会中所扮演的不同角色。在西方女性职业的种类上重点塑造知识女性(女教师、女医生、女职员、女传教士等)的职业形象。在西方女性职业形象设计理念上注重三点:第一,等级身份的差别化设计;第二,职业形象的模糊化设计;第三,职业功能的性别化设计。

This paper focuses on the shaping and design of the western women＇s professional image in Pictorial in the Late Qing Dynasty. The image of professional women in DianShiZhai Pictorial has a certain gap with the professional life of western women at that time, so the pictorial use a unique design concept to visualize the image of Western women to strengthen their roles in family and society. In the category of Western women＇s occupation, we focus on shaping the professional image of knowledge women （female teachers, female doctors, female staff, female missionaries, etc.）. In the design concept ,we focus on three points： first, different identity design; second, the fuzzy design of the professional image; third, the gender design of professional function.