基于熵权TOPSIS法的山东省旅游业发展质量测度与评价

Quality Measurement and Evaluation of Tourism Development in Shandong Province Based on Entropy TOPSIS

基于熵权TOPSIS法通过构建旅游业发展质量评价指标体系,对山东省旅游业发展质量水平进行了测度和评价,研究发现:从子系统水平来看,山东省17市旅游业发展的规模性、增长性、高级性、有效性、带动性和可持续性六大子系统的表现水平有所差异;山东省旅游业发展质量整体水平较低,市级旅游业发展质量差异较大;各城市旅游业发展质量的主要障碍因子不尽相同,把握主要障碍因子是提升各市旅游业发展质量的关键。未来应进一步提高入境旅游发展规模与效率。

The paper measures and evaluates the quality level of tourism industry development of Shandong province by building evaluation index system based on entropy TOPSIS. The results show that：Different cities perform differently in the six subsys- tems; The level of tourism industry development quality in Shandong province is low on the whole and there exist obvious differences among 17 cities. According to natural fracture method, tourism industry development quality of 17 cities in Shandong province can be divided into high quality, slightly high quality, slightly low quality and low quality; Different cities have differ- ent obstacle factors of tourism industry development quality, and grasping the main obstacle factors is the key to improving dif- ferent cities; tourism industry development quality.