“互联网+”时代我国体育场馆服务转型升级的发展路径研究

Development Paths for the Transformation and Upgrading of Sports Venue Service in the Era of Internet Plus

体育场馆不仅是体育活动的重要物质基础,也是体育产业发展的重要依托。研究分析了体育场馆服务转型升级中存在的问题:投资结构单一且分布集中、利用率低且运营情况不佳、社会开放度不高等问题,倒逼我国体育场馆服务转型升级。互联网+时代体育场馆服务转型升级面临的机遇有:1)体育场馆服务转型升级面临的机遇;2)体育场馆服务转型升级的内涵。研究认为,"互联网+"时代我国体育场馆服务转型升级的发展路径有:1)打造体育服务综合体;2)创新运营模式;3)丰富服务供给。

Sports venues and facilities are not only an important material basis of sports activities, but also provides important support for the development of sports industry. There exist, however, problems in the transformation and upgrading of sports venue service, including a single investment structure, a concentrated distribution, low utilization rates, poor operation, and low social openness. These problems in turn force the transformation and upgrading of sports venue service. ＂Internet Plus＂ era,the transformation and upgrading of China＇s sports venues service are favored by many opportunities. Possible paths include 1 ）building sports service complexes ,2）innovating new operational modes and 3 ）enriching service supply.