“第五媒体”对高校意识形态工作的影响与对策

Influences of “the 5th Media” on University Ideological Work and Countermeasures

第五媒体"作为新兴媒体,具有移动性、便携性、实时性和互动性等特征,对哲学、政治、艺术、宗教、道德等意识形态具体形式的内容和传播产生深远影响。面对来自"第五媒体"的机遇和挑战,高等学校必须增强"第五媒体"的阵地意识,运用"第五媒体"的宣传功能,创新"第五媒体"的宣传风格,强化"第五媒体"的"第二课堂"作用,打造"第五媒体"权威解读平台,切实保证和实施党对高校意识形态工作的领导权、话语权和主动权。

＂The 5th Media＂ as a new emerging media, has the features of movable, portable, real-time and interactive qualities. It has far-reaching effects on the content and transmission of the specific form of ideologies such as philosophy, politics, art, religion and dissemination. Facing the opportunities and challenges of ＂the 5th Media＂, universities must enhance the front consciousness, strength its function of ＂the Second Classroom＂, apply ＂the 5th Media＂ publicity function, create new styles and build an authoritative interpretation platform of ＂the 5th Media＂. With the measures above, the leadership, the voice and the initiative right of the Party＇ s ideological work of the universities will be implemented effectively.