1Harbert E.Krugman.The Measurement of Advertising Involvement. Public Opinion Quarterly . 1966 /1967
2Jacques E.Brisoux,Emmanuel J.Cheron.Brand categration and product involvement. Advances in Consciousness Research . 1990
3Harold H Kassarjian,Waltraud M.Kassarjian.Attitudes Under Low Commitment Conditions. Attitude Research Plays for High Stakes . 1979
4Burnkrant.R,Sawyer.A.Effects of Involvement and Message Content on Information Processing Intensity. Information Processing Research in Advertising . 1983
5Zaichkowsky,JL.Measuring The Involvement Construct. Journal of Consumer Research . 1985
6Greenwalt AG,Leavitt C.The Influence of Involvement on Disaggregate Attribute Choice Models. Journal of Consumer Reasearch . 1984
7Clarke,Keith,Russell W Belk.The Effects of Product Involvement and Task Definition on Anticipated Consumer Effort. Advances in Consciousness Research . 1978
8Celsi Richard L,Jerry C Olson.The role of involvement in attention and comprehension processes. Journal of Consumer Research . 1988
9Zaichkowsky JL.Measuring the Involvement Construct. Journal of Consumer Research . 1985
10Beatty Sharon E,Smith Scott M.External Search Effort: An Investigation Across Several Product Categories. Journal of Consumer Research . 1987
