面向资源分析的华山旅游纪念品设计

Design of Mount Hua Tourism Souvenir Based on Resource Analysis

基于资源分析进行旅游纪念品开发研究,并最终进行设计应用。首先,在文献查阅、实地考察、问卷调研及深度访谈基础上,整合华山资源结构,并对资源进行SWOT分析;其次,构建资源模型评价树,采用层次分析法确定资源结构中各阶层因子权重,并在此基础上选定设计因子;最后,将设计因子应用于华山旅游纪念品开发,完成"山语"首饰系列以及"山意"办公用品系列方案设计。以资源分析为切入点,深度挖掘可用资源,并以量化形式确定资源因子权重从而指导设计实践,对其他相关资源开发具有一定指导作用。

The paper studied tourism souvenir development based on the resource analysis, and conducted design application in finally. First, integrated the mount hua resources structure on the basis of literature review, field investigation, questionnaire survey and in-depth interview, and carrying out SWOT analysis to the resources. The secondly, built a resource model evaluation tree, and using AHP method determine the weight of each hierarchy of the resource structure, and the design factors were selected. Finally, the design factors were applied to the development of mount hua tourism souvenirs, and the practice of ＂shah yu＂jewelry series and ＂shah yi＂office supplies series were completed. Excavated available resources deeply based on the resource analysis, and determined the weight of the design factors though quantify form to direct the design practice. The thesis would be provide some reference meaning for other related resource development.