基于SWOT分析的海南省琼海市乡村旅游发展战略评估

Development Strategy Assessment of Rural Tourism Based on SWOT Analysis of Qionghai City Hainan Province

通过对琼海市乡村旅游现状的调查研究,分析了琼海市乡村旅游发展的优势、劣势、机遇和挑战,建立SWOT分析矩阵。在乡村旅游优势与劣势并存,机遇大于挑战的发展现状下,从4个维度理清琼海市乡村旅游发展的思路,并针对各项问题提出了具体的解决对策。

Through the investigation and research on the current situation of rural tourism in Qionghai City, the strengths, weaknesses, oppor- tunities and threats of rural tourism development in Qionghai City were analyzed, and the SWOT analysis matrix was established. The development of rural tourism iu Qionghai City was clarified from four aspects under tbe current situation of advantages and disadvantages coexist anti opportunities outweigh challenges about rural tourism. Specific solutions to the problems were proposed.