基于智慧软件应用的南京市江宁区乡村旅游服务平台设计研究

Design and Practice of Rural Tourism Service Platform in Jiangning District of Nanjing Based on Intelligent Software Application

以南京市江宁区为例,借鉴城市智慧软件应用取得的成果,利用现代信息技术创新乡村旅游服务、营销环节,设计"醉美江宁"旅游网站、"醉美江宁"手机APP和"醉美江宁"微信公众号,使旅游者可以实现在线全程服务的同时,改善乡村旅游发展规模小、资源散、技术弱、服务差的不利局面,为南京市乡村旅游的跨越式发展和新型城镇化建设提供理论支撑,为具体建设南京市乡村智慧旅游服务平台提供范式。

This paper, taking Jiangning District in Nanjing as a case study,draws on the achievements of urban intelligent software application, makes use of modern information technology to innovate rural tourism service and marketing links, designs＂ Beautiful Jiangning＂ tourism website,＂ Beautiful Jiangning＂ mobile phone APP and＂ Beautiful Jiangning＂ WeChat public number, so that tourists can achieve full-service online at the same time,which can improve the unfavorable situations of small-scale, scattered resources, weak technology and poor service of rural tourism, and provide a theoretical support for Nanjing rural tourism the development of new urbanization and a paradigm for the concrete construction of Nanjing rural intelligent tourism service platform.