以营销为导向的手机游戏评价系统设计研究——以博弈四要素为基础

EVALUATION SYSTEM DESIGN BASED ON MOBILE PHONE GAMES MARKETING RESEARCH, IN THE PERSPECTIVE OF USER PSYCHOLOGICAL GAME

目的研究基于手机游戏营销的评价体系设计。方法通过阐述游戏评价体系的作用,指出其对电商营销的作用越来越重要;并对AISAS理论的原理进行解读,指出互联网营销思维下的商品评价体系可以独立成为一种营销模式;接下来通过举例说明,总结了当前主流电商评价体系的特点和问题,并引用博弈论的概念概括游戏社区的基本特征结论提出了基于博弈系统构成四要素的游戏评价体系四大设计策略。

Research the evaluation system design based on mobile phone games marketing. Through analyzing the elaboration of game evaluation system, it points out its effect on electricity marketing is more and more important. And explaining the principle of AISAS theory, it points out that the evaluation system of goods under the Internet marketing thinking can become a kind of independent marketing mode; Then through an example, it summarized the current mainstream electric business characteristics and problems of the evaluation system, and quoted the concept of game theory. It put forward four main design strategies of The game evaluation system based on Game system into four elements.