视觉传达设计中视觉元素的运用分析

AN ANALYSIS OF THE APPLICATION OF VISUAL ELEMENTS IN VISUAL COMMUNICATION DESIGN

视觉元素是视觉语言重要组成部分,视觉元素与设计原则之间相互交织融合实现设计信息的传达。在数字媒体高速发展的今天,视觉传达的设计手法、表现形式、传播媒介等都发生着变化,然而视觉元素却始终是视觉传达设计最基础与关键的部分。面对日新月异的环境变化,若要以不变应万变,即是在不同语境中合理运用视觉元素实现视觉最优化以及设计信息的准确传达,实现高效率的视觉传达。

The visual element is an important part of the visual language, and the visual element and the design principle are intertwined to realize the communication of the design information. In the rapid development of digital media today, visual communication design practices, manifestations, media and so on have changed, but the visual element is always the visual communication design of the most basic and key part. Facing the ever-changing environmental changes, to achieve the ever-changing, that is, in different contexts in the rational use of visual elements to achieve visual optimization and accurate design information to achieve efficient visual communication.