基于用户体验的生活服务类APP设计探研

DESIGN EXPLORATION ON LIFE SERVICE APP BASED ON USER EXPERIENCE

生活服务类APP已经占据APP市场的半壁江山,在本地化交互性方面,O2O是大趋势,随着生活品质的提高,人们对生活服务的需求不断升级,从基本生存需求到服务便捷性、消费心理满意度以及追求社会关系中的信任、温暖等情感诉求,根据马斯洛的人本主义科学理论,人类的需求最终会趋向于自我实现,私人定制将成为一种诉求。随着共享经济的同步发展,生活服务类APP一方面表现出更强调搜索功能的综合服务趋势,另一方面呈现出共享即拥有的市场消费趋势,由于用户对生活服务的多元化需求,生活服务类APP设计或将朝着私人定制的多元化创新方向发展,从而追求更高的商业价值。

Life service APP has occupied most of the APP market, and in the aspect of localized interaction, O2O is the trend. With the improvement of the quality life, people on the living needs constantly upgrade, from the basic survival needs to consumer psychological satisfaction and to pursue social relations, such as warm and trust. According to Maslow human centered scientific theory, human needs will eventually tend to self realization, and private custom will become a kind of demands. With the development of the sharing economy, life service APP shows the trend of integrated services with more emphasis on search function, on the other hand it shows that in the market sharing is having. Due to the diversified user needs of life service, Life service APP may go towards the development of a diversified innovative direction of private custom, and pursue higher commercial value.