基于因子分析的江苏省城市旅游竞争力研究

Urban Tourism Competitiveness in Jiangsu Province Based on Factor Analysis

在梳理城市旅游竞争力研究的基础上,按照系统性、关联性和可操作性等原则,从城市旅游的资源、产业、市场、环境等方面构建城市旅游竞争力评价模型。以江苏省13个省辖市为研究对象,采用因子分析法提取的主成分,分别为旅游现实竞争力、旅游潜在竞争力、旅游市场竞争力和旅游环境竞争力;根据计算出来的各城市旅游竞争力得分,把13个城市的旅游竞争力分为强、中、弱三个层次;结合各层次城市旅游发展态势进行定性分析,提出提升竞争力的思路和建议。

Based on reviewing relevant literatures about urban tourism competitiveness, in accordance with principles of comprehensiveness, relevance, and operability, this paper further proposes an urban tourism competitiveness assessment model, which facilitated with urban tourism resources, industries, markets, and environments. Targeted on 13 cities in Jiangsu province, a factor analysis is conducted to extract the principle components. After calculating the competitiveness score of each city, the author divides the 13 cities into 3 levels： strong tourism competitiveness, mediate tourism competitiveness, and weak tourism competitiveness. Strategies and suggestions to further improve the urban competitiveness have also been provided at the end, based on a qualitative analysis of urban tourism development trend for cities in each level.