浅析大数据背景下企业的商业模式变革

Analysis on the Change of the Enterprise Business Model under the Background of Big Data

随着社会的发展,大数据日益影响着人们的生活,也对企业的商业模式产生了巨大的影响,具体体现在对价值主张、生产及配送方式、关系网络的影响和数据带来的风险影响。相应地,企业商业模式的变革分别为:增加与顾客的交流方式,改善服务与商品的途径,提供个性化服务或商品,采用低成本采购方式,使用高效的库存与配送管理,建立顾客管理系统,采用双赢的理念维护企业间关系。

With the development of society, big data increasingly affect people^s lives and also has a great influence on the enterprise business model.lt embodies in the value proposition, production and distribution meth-ods, the impact of network effects and risks of data. Accordingly, the business model changes are increased communication with customers, ways to improve the services and products, providing personalized service or good, low -cost purchase way,efficient inventory and distribution management, building management systems, using win-win philosophy to maintain inter-firm relations