以“衣”持万:2016年度女性时尚单品的文化心理解读

Everyone has One:an Interpretation of the Cultural Psychology of Women's Fashion Item in 2016

2016年最受女性欢迎的时尚单品有露肩装、紧身裤、阿斯达斯球鞋和飞行员夹克等,近几年流行趋势趋于一致,足以构成一种文化现象。服装单品本身作为一种符号蕴含着认知信息,女性通过消费这些时尚单品重新建构自身的身份认同、身体认同和个性认同。这些时尚单品在服装史中都标志着对社会禁阻的反抗,它们的重新流行预示着女性可能对现有的社会规范要做新的反抗。同时,女性消费时尚单品会受消费文化影响,造成"其实不适合却人手一件"的现象发生。

In 2016, the most popular women’s fashion items are off-the shoulder, skinny pants, Adidas superstar and pilot jacket, etc. In recent years, the trend tends to be consistent, sufficient to constitute a kind of cultural phenomenon. As a symbol of the product itself, clothing contains cognitive information. Women build their own identity, physical identity and personality identity by the consumption of these fashion items. In the clothing history, these fashion items represent the revolt against social forbiddance. Their coming back indicates that women may want to make a new rebellion against the existing social norms. At the same time, women’s fashion items will be affected by consumer culture,resulting in the fact that everyone has onethough it is not suitable for everyone.