体验视角下服装专卖店的文化空间设计

On the Cultural Space Design of Garment Store from the Perspective of Experience

网购的冲击使服装专卖店面临生存的考验,构建适合消费者体验的文化空间是服装专卖店的生存之道。在体验视角下,服装专卖店具有公共空间和私人空间的二元复合特征,是以消费者体验为本质属性的文化空间。基于格式塔组织律理论对服装专卖店文化空间的分析,梳理出功能需求、氛围感受、文化认同三种体验语言。引入日本广岛Karis时尚女装专卖店的案例对3种体验语言进行了论证。最后提出针对特定消费群体进行空间设计的延续性研究建议。

The impact of online shopping to garment stores face the test of survival and to build the cultural space suitable for consumer experience is the survival of garment stores. In the perspective of experience, the garment store has the binary characteristics of public space and private space. It is the cultural space with con-sumer experience as the essence. Based on the analysis of the cultural space with the Gestalt theory of organ-ization law, this paper puts forward three experience languages of functional demand, atmosphere feelings and cultural identity. It also introduces the case of Karis lady？ s fashion store in Hiroshima, Japan to verify the three experience languages, and finally puts forward the suggestions on the continuity of space design for specific consumer groups.