乡愁诉求背景下福建省省级美丽乡村记忆旅游产品创新发展研究

The Development of Memory-tourism Product of Provincial Beautiful Villages on the Background of Nostalgia Appeal

乡愁诉求成为了快速城镇化背景下萦绕在城市居民心头的念想。在全面推进美丽乡村建设的背景下,紧扣乡愁诉求,开发适应乡愁诉求的记忆旅游产品不仅涉及美丽乡村建设事业的成功,而且可以坚实中国梦的步伐。从乡愁内涵、产生背景、记忆旅游产品内涵等问题入手,结合国内外相关理论与案例,指出目前记忆旅游产品开发中值得思考与需要改进的地方,提出营造良好生态环境、保护乡村景观,建构完善乡村文化空间,创新农事体验活动与优化农事体验活动结构,实现美丽乡村差异化发展等创新发展记忆旅游产品的原则及措施。

Nostalgia has been the feeling of urban citizens on fast urbanization. To develop the memory-tourism product based on the nostalgic appeal not only influences the success of construc-tion of beautiful village, but also promotes the achievement of China dream. Starting from the anal-ysis of connotation and formation background of nostalgia, and the analysis of connotation of memo-ry-tourism product, it comes up with some suggestions for the development of memory-tourism product based on the analysis of the theory and case- study. Firstly, it is necessary to construct good environment and protect the rural landscape that is the basis of the development of memory- tourism product. Secondly, rural culture space should be improved, such as the folk culture, ancient building, landscape etc. Thirdly, farming experience activities and the structure of the ac-tivities should be improved because they are the vital parts of memory-tourism product. Fourthly, the differentiation development strategy should be taken, and it influences the coordination devel-opment of regional tourism industry.