隐喻认知视角下的商务英语新词研究

A Study of Business English Neologism from the Perspective of Metaphorical Cognition Context

任何一个商务英语新词都不是凭空捏造的,而是在一定的商务语境作用下,根据词汇自身的特定规律生成的。隐喻是人类基本认知思维方式,其工作机制可以分为以相似性为基础和创造相似性。这两种工作机制各自并交互发挥作用,使得旧词产生新义,是商务英语新词产生的基本方式之一。从认知语言学的角度分析商务英语新词中隐喻的工作机制,有助于解读认知思维方式对商务英语新词演变的影响和制约作用,并强化对商务英语新词的理解。

Business English neologism is not cut out of whole cloth, but occurs in a certain business context, according to the specific rules of the vocabulary itself. Metaphor is a basic way of human cognitive thinking, and its working mechanism can be divided into similarity - based and similarity - creating. These two working mechanisms play their roles interactively, and give existing words new meanings, which is one of the basic ways of the creation of business English neologism. The working mechanism of metaphor in business English neologism is analyzed from the perspective of cognitive linguistics, in order to explain the influences and restrictions of cognitive thinking on the evolutions of business English neologism and strengthen the understanding of it.