汉字在现代标志设计中的应用研究

Research on the application of Chinese characters in modern logo design

中华文化博大精深,以其独特的魅力和气质独树一帜。而汉字是中华文化最有力的载体之一,它具有丰富的变化形式和精神含义。从古老历史中缓缓步入现代社会的文字艺术长久保持着鲜活和灵动的秘诀就是推陈出新,因此,当它融合于和它具有相同符号属性的现代标志设计之中,两者之间完美的结合更是成为时代的焦点。本文主要围绕汉字的意义、汉字和现代标志的关系、汉字如何融合于现代标志设计之中以及汉字和现代标志设计融合的时代意义等方面进行详细阐述和深入探究,希望可以为我国现代标志设计事业的发展提供一些具有参考价值的建议。

Chinese culture is broad and profound with its unique charm and temperament. Chinese character is one of the most powerful carriers of Chinese culture, which has a rich change form and spiritual meaning. The art of writing in modern society can keep fresh for a long time due to its innovation. Therefore, when it is integrated into the modem logo design with the same symbol, and the perfect combination is the focus of the times. This paper focuses on the meaning of Chinese characters, the relationship between Chinese characters and modern signs, how Chinese characters are integrated into the design of modem logo and the significance of the integration of Chinese characters and modern logo design, hoping to provide a reference for the development of modern logo design of China.