农村电商物流“最后一公里”存在问题及对策

Discussion on Existing Problems and Countermeasures of “Last Mile” of Rural Electronic Business Logistics

虽然农村电商迎来了前所未有的发展机遇,但当前物流业的相对落后仍是农村电商发展的主要障碍。"最后一公里"难题成为摆在快递下乡、电商下沉面前的一大难题。由于农村地广人稀,极大地制约了农村电商物流的建设,成为农村电商发展的短板。本文通过分析农村电商"最后一公里"的现状,提出打通农村电商物流"最后一公里"问题的应对策略。

Rural electronic business has gone to meet unprecedented develop opportunity, but the relative out -dated logistics industry is still the main obstacle for the development of rural electronic business. The “ Last Mile” has become a challenge for the express and electronic business to cover countryside and county. The real are-a is sparsely populated, which extremely restricts the development of rural electronic business logistics and becomes the short of the development of rural electronic business. By analyzing the current situation of “ Last Mile” of rural electronic business, the author proposes the coping strategies to open the u Last Mile^ of rural electronic business logistics in this article.