O2O模式下供应链存在的问题和对策研究

Problems and Countermeasures of Supply Chain under O2O Mode

O2O成功的关键在于供应链,为了适应O2O的发展,供应链在组织、流程、战略、信息化方面进行了诸多变革。在此过程中不可避免地带来了许多问题,并造成了一定的负面影响,企业必须予以高度重视。在分析供应链发展现状的基础之上,找出发展过程中的问题,并提出相应的解决对策。

The key to the success of O2O is the supply chain. In order to adapt to the development of O2O,the supply chain has been improved a lot in organization,process,strategy, information technology. In this process, many problems are inevitably brought about and caused some nega-tive effects？ which enterprises must attach great importance to. Based on the analysis of the cur-rent situation of supply chain, the problems in the development process are found out and the cor-responding countermeasures are put forward.