物流供应商公平关切下电商供应链契约设计

Contract design for online-retailer supply chain under logistics supplier fair concern

针对由电商与第三方物流供应商组成的供应链,考虑第三方物流供应商的公平关切,分别假设产品价格外生与内生,研究物流服务契约的设计问题.结果表明:价格外生下公平关切提高了第三方物流供应商的物流服务努力程度和产品期望需求;价格内生下公平关切的影响则相反;无论价格外生或内生,公平关切均降低了电商的期望利润与供应链表现.

Considering the third party logistics supplier＇s fair concern, and assuming the product price is exogenous and endogenous respectively, this paper addresses the contract design in an online-retailer supply chain consisting of one online-retailer and one third party logistics supplier. Results show that the fair concern improves the third party logistics supplier＇s logistics service effort and product expected demand in exogenous price scenario, but reduces the logistics service effort and product expected demand in endogenous price scenario, and the fair concern reduces the online-retailer＇s expected profit and channel performance in both scenarios.