“互联网+”思维下图书馆阅读推广策略研究

Research of the Library Reading Promotion Strategy under the Thinking of Internet Plus

随着现代信息技术的迅速发展,"互联网+阅读"时代已经到来。作为一种全新的阅读模式,"互联网+阅读"以其独特的优势受到大众的青睐。图书馆作为人类知识文化储备和传播的重要基地,充分利用"互联网+阅读"时代有利契机,通过采用线上线下相结合、灵活多样的宣传方式、加强团队合作,联合社会力量以及建立"互联网+阅读"推广活动评价体系等策略,提高图书馆阅读推广活动的质量,推动图书馆阅读活动顺利发展。

With the rapid development of modern information technology, there comes the ear of internet plus. As a totally new reading mode, ＂internet plus reading＂ is very popular a- mong the public by its unique advantages. As the important base of human knowledge storage and cultural diffusion, Libraries make good use of the favorable opportunity of ＂internet plus reading＂ era. Libraries improve the quality of library reading promotion activities and promote the smooth development of library reading activities by combining online, offline and flexible way of propaganda, strengthening the team cooperation, combining the social forces and es- tablishing ＂internet plus reading＂ promotion evaluation system.