锅炉企业营销策略研究

Research on the Marketing Strategy of Boiler Enterprises

本文针对生态环境保护与可持续发展战略的要求,在应用4p营销、客户互动、服务营销等理论基础上,对锅炉企业营销进行了从产品、渠道、服务等多角度的策略分析,并提出了针对性建议。

Based on the requirements of ecological environment protection and sustainable development and the theoretical basis of 4P marketing, customer interaction, service marketing, the paper analyses the marketing strategy of boiler enterprises from the perspectives of product, channel and service. Then it puts forward some suggestions.