重庆市大学生服装消费文化调查报告

The Survey Report on the Fashion Consumption Culture of College Students in Chongqong

大学生作为当前和未来的重要服装消费群体,他们的服装消费心理和消费行为值得高度关注。当代大学生思想独立、个性鲜明,消费观念前卫,其服装消费心理和消费行为呈现突出特点。本次调查主要从大学生的个人基本信息、服装消费观念、消费行为、消费心理四个方面设计调查问卷,以重庆市高校集中区域沙坪坝和南坪的14所高校为调查区域进行问卷调查,并对调查数据进行了统计分析。此次调查结论可为重庆市服装生产经营者提供一定借鉴,从而进一步促进重庆服装产业的发展。

It is essential that college students＇ psychology and action of fashion consumption should be highly attached importance to because they are treated as the current and future indispensable consumers. Simultane- ously, the apparent traits of their fashion consumption result from their independent thoughts, outstanding per- sonality and up-date consumption idea. In order to study it, fourteen colleges in Shapingba and Nan ping were selected as the investigation areas where their students were interviewed on their private information and fashion consumption message. It might be conducive to apply the results originated from this to the costume producing and marketing, which would push the development of clothing industry.