我国家电制造企业社会责任落实情况研究——基于海尔集团2011—2015年社会责任报告的内容分析

Research on the Performance of Social Responsibility of Home Appliance Manufacturing Enterprises in China——Based on the Analysis of Social Responsibility Reports About Haier Group from 2011 to 2015

企业社会责任一度成为社会主义市场经济不断完善过程中的研究焦点,但对于具体行业的企业社会责任落实情况缺乏深入探讨。在"利益相关者"和"企业公民"理论基础上运用内容分析法和单一案例分析法,搜寻2011—2015年《青岛海尔股份有限公司年度企业社会责任报告》,从经济效益、绿色环保、社会和谐三个维度研究海尔公司的社会责任落实情况,发现:海尔企业社会责任意识呈逐年提升和好转趋势;海尔企业社会责任落实框架对家电制造企业有借鉴价值;家电制造企业社会责任落实必须建立起政府、企业、行业和社会的多元联合互通机制。

Corporate Social Responsibility （CSR） has once become the focus of research in the process of continuous improvement of socialist market economy, but the discussion on the implementation of corporate social responsibility in specific industries is insufficiency. Based on the theory of ＂ stakeholder＂ and ＂enterprise citizen＂, the content analysis method and the single case analysis are used to search the annual corporate social responsibility reports of Qingdao Haier from 2011 to 2015, and analyze Haier＇s performance of social responsibility in three dimensions：economic benefit, environmental protection, and social harmony. It is found that Haier＇s corporate social responsibility awareness has been in proved annually, whose social responsibility implementation framework has a reference value to the home appliance manufacturing enterprises. The household appliance manufacturing enterprises must establish a multi-joint mechanism of government, enterprises, industry and society to implement social responsibilities.