创新创业竞赛对应用型本科院校学生素质提升的效果分析——以市场营销专业为例

An Analysis of the Effect of Innovation and Entrepreneurship Competition on the Quality Improvement of Students in A pplication Oriented College and Universities-Taking Marketing Professional as an Example

双创实施的大背景下,将全国的创新创业活动热潮推向了顶端,部分高校创业学院、创客空间、创业孵化示范基地的成立,各类创新创业大赛、创新创业训练计划项目的开展迅速升温。创新创业竞赛对市场营销专业学生在实践能力、创造思维、自主学习能力、就业竞争力、创业意志等方面具有积极推动的作用。

Under the background of the implementation of innovation and entrepreneurshipcompetition, the innovation and entrepreneur- ship boom to the top part all over the country, such as the establishments of the Entrepreneurship Institutes, hacker spaces, and incubation bases in the universities. And all kinds of innovation and entrepreneurship competitions, innovation andentrepreneurship training programs are increasingly noticeable. The innovation and entrepreneurship competitions play a positive role in promoting students＇ practical ability, creative thinking, autonomous learning ability, employment competitiveness and entrepreneurial will.