认知转变视角下微信用户适应性信息分享行为影响因素研究

Impacting Factors of WeChat Users' Adaptive Information Sharing Behavior from the Perspective of Cognitive Switching

优质信息传播是社交应用持续健康发展的助推力,而适应性信息分享是提高社交信息质量的有效途径。本研究基于认知转变视角和动机二阶模型,构建微信用户适应性信息分享行为的影响因素研究模型,并通过实证研究方法对模型的适用性进行检验。结果表明:动机、他人的使用和差异对微信用户适应性信息分享行为产生显著的正向影响,系统环境的改变和强制使用的影响不显著。形象、社交动机、挑战动机、自我效能和求知动机是微信用户适应性信息分享动机的五大维度。

High quality information dissemination plays a key role in the sustainable and healthy development of social Apps, and adaptive information sharing is the effective approach of improving the quality of such social information. The research model of influence factors on WeChat users＇ adaptive information sharing behavior was developed based on the perspective of cogni- tive switching and the motivation second - order model. The applicability of the whole model was tested by using the empirical re- search method. Results indicated that there are significant and positive effects of motivation, others＇ use and discrepancy on adap- tive information sharing behavior. Furthermore, the study also found that the motivation consists of five dimensions： image, so- cial interaction, intrinsic motivation to experience stimulation, serf- efficacy and intrinsic motivation to know.