＂Going Global＂ Strategies of Chinese Culture from the Audience＇ s Perspective

This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective to include customs which were perceived as quite different from their own.Unsurprisingly,all of the participants were interested in superficial experiences with Chinese culture,like eating Chinese food.More than half of the participants indicated a desire to visit historical sites,such as the Great Wall and the Forbidden City.Half of the participants would like to travel in big cities such as Beijing and Shanghai,if they were to visit China.Not a few of Chinese descendants were eager to go to China for tracing roots.According to the results of the research,some"going global"strategies of Chinese culture were provided.The results may impact on Chinese culture's"going global"trend and offer support to the spread of Chinese culture.

This paper revealed American students＇ interest in Chinese culture, potential- ly due to China＇ s recent development. Moreover, participants reported that understanding Chinese culture would broaden their perspective to include custonxs which were perceived as quite different from their own. Unsurprisingly, all of the participants were interested in super- tidal experiences with Chinese culture, like eating Chinese food. More than half of the par- ticipants indicated a d^ire to visit historical sites, such as the Great Wall and the Forbidden City. Half of the participants would like to travel in big cities such as Beijing and Shanghai, if they were to visit China. Not a few of Chinese descendants were eager to go to China for tracing roots. According to the results of the research, some ＂going ~obal＂ strategies of Chi- nese culture were provided. The results may impact on Chinese culture＇ s ＂going globai＂ trend and offer support to the spread of Chinese culture.