移动互联网情境下学术新媒体信息传播特性及过程研究

Research on the Characteristic and Process of Information Dissemination of Academic New Media under the Mobile Internet Situation

为了提升学术新媒体信息服务能力,探索移动互联网情境下的学术新媒体信息传播规律,本文在分析学术新媒体内涵的基础上,从学术信息生成、传递及互动交流等方面探究学术新媒体信息传播特性,将信息主体、信息内容、新媒体平台、信息环境作为构成要素,以信息的流转过程为主要传播路径构建学术新媒体信息传播模型,并提出相应策略。

In order to promote the information service ability of academic new media and explore its information dissemination rules under the mobile internet situation, based on the analysis of the connotation of academic new media, this paper explores the characteristics of information dissemination of academic new media from the aspects of formation, transmission and interaction of academic informatiorL Taking information main body, information content, new media platform and information environment as the constituent elements, and taking circulation process of information as the main dissem- ination path, it constructs information dissemination mode of academic new media, and puts forward the corresponding strategies.