摘要
在十三五初期,深圳入境旅游市场竞争态势呈现新特征。本文主要分析了深圳入境旅游市场的竞争态势,特别从区域旅游发展不平衡等问题出发,分析了深圳入境市场的发展策略,如借力144过境免签等入境新政、强化政府的整合与营销职能等。本文旨在透视深圳市入境旅游市场的新问题及开拓策略,给中国国际旅游城市稳步发展以启示。
This paper is mainly to analyzethe development situation of Shenzhen inbound tourism market and finds out the existing problems and brings forward the strategy suitable for the development of Shenzhen inbound market, combining with the development advantage of Shenzhen according to local conditions. Such as different treatment of leisure tourists and business guests, strengthen the government＇s regulation and marketing func tions. The other strategies of this paper are to explore the further inbound tourism market in the new environment, enhance the comprehensive benefits and its international influence to ensure the steady and healthy development of Shenzhen inbound tourism market.
作者
张开源
刘梦华
许灵君
ZHANG Kai-yuan LIU Meng-hua XU Ling-jun(South China Business College. Guangdong University of Foreign Studies,510545, Guangzhou. Guangdong, China)
出处
《特区经济》
2017年第5期60-63,共4页
Special Zone Economy
基金
广东省交通运输厅科技项目(2015-02-064)"基于移动群智感知的实时交通大数据流分析预警研究"
广东高校重点平台项目(2015WQNCX199)"基于期望-期待理论的在线机票点评APP价值实现"
关键词
入境旅游
竞争态势
会展旅游
政府营销
旅游国际化
inbound tourism
competitive
MICE tourism
government marketing
tourism internalization
