新媒体环境下家具资讯类信息传播现状的调查研究

Status Survey of Furniture Information Dissemination in New Medium Environment

本文主要研究新媒体环境下我国家具资讯类信息传播的现状及特点。主要采用问卷调研的方式,对国内家具业内人士,包括家具厂老板、车间工人、木工机械设备商、材料商等共计300名人员进行问卷调查,并对调查结果进行深入分析、探讨,最终得出结论——不论是一线的车间工人还是家具厂老板、设备商,对家具资讯类信息的需求都十分迫切,现有信息传播渠道和方式不能满足业内人士的需求。

The status and characteristics of furniture information dissemination in China under the new medium environment were explored. The method of questionnaire survey was conducted to 300 domestic furniture professionals including furniture factory owners, shopfloor workers, woodworking equipment manufacturers, materials suppliers, etc. On the basis of analysis the results of questionnaires in depth, the conclusions below have been obtained： there are urgent demands for furniture information whether from the front-line shopfloor workers, furniture factory owners, and equipment manufacturers; the existing channels of information dissemination and methods can not meet the industry＇s desire for the professional knowledge.