摘要
本文阐释了消费者行为的定义,结合现有理论将消费行为模式分为四个阶段,即态度形成阶段、信息处理选择阶段、购买行动阶段、购后行为阶段,以定性研究和定量研究两个不同视角分析青年群体在不同阶段的家具消费行为特性,并对青年群体的家具消费行为特性进行总结,旨在为青年家具消费市场提供参考。
This paper first reviewed the definitions of consumer behavior. Combined with the existing theory, the consumption behavior model was divided into four stages in aspects of attitude formation stage, information processing selection stage, purchase action stage, and post purchase behavior stage. Quantitative and qualitative research methods were used to analyze the characteristics of furniture consumption behavior of young adults. Finally the furniture consumption behavior of youth groups was summarized with an aim to provide reference for the furniture consumption market of youth groups.
作者
王丽娜
许柏鸣
WANG Lina XU Boming(College of Furnishings and Industrial Design, Nanjing Forestry University, Nanjing 210037, China Shenzhen Furniture Design Institute, Shenzhen 518000, China)
出处
《家具》
2017年第3期64-67,共4页
Furniture
关键词
消费行为
家具
青年群体
consumer behavior
furniture
youth groups
