基于微信平台的沙发企业品牌推广探究

Exploration of the Brand Promotion of Sofa Enterprise on WeChat

在新媒体传播逐渐从边缘走向主流的今天,越来越多的家具企业开始意识到微信在品牌推广中的作用。而如何通过微信这一"线上"传播平台准确真实地传达企业品牌信息,提高用户的消费体验,达到有效的品牌推广作用,这正是许多企业面临的问题。本文以沙发企业为例,针对微信平台中的品牌推广这一主题,对市场及消费者现状进行分析研究并提出合理可行的建议。

Nowadays, more and more furniture enterprises began to realize the role of WeChat in brand promotion. But at the same time, many enterprises are also facing the problems of how to achieve effective brand promotion through the online distribution platform of WeChat by conveying brand information and increasing consumption experience appropriately. In the case of sofa enterprises, some reasonable advices are put forward base on the analysis of the existing status of market and consumers.