重庆会展业品牌化发展对策研究

Research on Chongqing Convention & Exhibition Industry Brand Development

会展业能拉动相关产业发展,提升会展举办地的城市形象。重庆作为长江上游会展之都,经济发展水平迅速提高,会展业虽起步较晚,但发展潜力不容小觑。重庆拥有5个专业性会展场馆,会展场馆的总面积达70余万平方米,会展基础设施完善。同时,重庆会展业也面临诸多挑战,会展的品牌竞争力难与上海等发达会展城市竞争,存在会展品牌定位模糊、品牌内涵欠佳等问题,要想更好地促进重庆会展品牌化发展,需要结合地方特色,发挥政策扶持作用,优化展会服务水平,显现会展辐射效应,提升重庆会展的竞争力和影响力。

Event industry as a rising sun industry, it can stimulate the development of related industries and enhance the city image of the exhibition site. Chongqing as an exhibition metropolis of the upper reaches of the Yangtze River, the level of economic development has increased rapidly, although the event industry started late, the development potentiality can not be underestimated. Chongqing has five professional exhibition venues, these exhibition venues cover an area of more than 70 million square meters, and the infrastructure facilities of the venues are perfect . At the same time, Chongqing event industry is also facing many challenges, the exhibition of the brand competitiveness is difficult to compete with Shanghai City and other developed exhibition cities, there exsist exhibition with fuzzy brand positioning, poor brand and other issues. In order to better promote the development of Chongqing Event industry brand, we need to combine with local features , the government play a policy support role in the industry, optimize the service level of the event, show the radiation effects of the event, enhance the competitiveness and influence of Chongqing event industry.