零售业在供给侧结构性改革中的路径选择

The Path Selection of Retail Business in the Structure Reform of Supply-side

消费已经成为拉动我国经济发展的第一大引擎,我国消费者在全世界各地的消费狂潮显示了我国巨大的消费潜能。但是我国消费外流严重,越来越多的消费者选择海淘,或者从境外购买各种商品。供给侧结构性改革为解决这一矛盾提供了新思路。通过供给端改革,零售业应该将目光锁定到消费者和商业管理上,向商业本质转型。体验式消费、全渠道零售、共享经济正是未来零售业发展的新方向。

Consumption has become the biggest engine of the economic development in our country, and our customers have showed huge potential of purchasing power. But more and more consumers prefer online shopping o-verseas or buying products from overseas. Supply - side structure reform provides a new idea to tackle economic is-sues. Retail business should be targeted to consumers and business management by supply - side reforms. Experien-tial consumption, omni - channel retailing and sharing economy are new ways of retail business.