居民收入的提高对国内票房的影响

The Effect of Higher Consumer Wages on the Domestic Box Office

电影是人们日常生活中常见的消费形式,占整个娱乐业的比例很大,对工资收入与票房关系的总是令人研究兴趣的。电影票房不仅受到收入影响,周平均工资也可能会有季节性变化,最佳电影发行时间可能会以某种方式跟随商业周期。因此,回归模型引入了季节、MPAA分级、电影类型等控制变量。美国国内票房与周平均收入之间的因果关系在回归模型中是被证实的,即周平均收入增加将导致票房总额增加。

Since movies are a common form of consumption in people1 s daily lives, and it takes up a great pro-portion of the whole entertainment industry, the effect of people1 s wages on the box office gross is of interest for re-search. The box office of movies is not only influenced by people＊ s earnings. The average weekly earnings may have seasonal changes,and the timing of the best movie releases might follow the business cycle in some way. Conse-quently, the regression model should include control variables for the estimation. The causal relationship between the U. S. domestic box office gross and the U. S. weekly earnings is positive as estimated in the regression model,which is consistent with the original hypothesis that the increase in weekly earnings will lead to the increase in the box of-fice gross.