基于企业家企业理论的事业战略理论模型

A theoretical model of business strategies based on entrepreneurs' firm theories

以企业家为逻辑起点,基于企业家企业理论及其隐含假设、哲学基础,通过案例研究,从华为创始人任正非的认知行为中提炼事业战略的概念与范畴,建构事业战略理论模型。研究发现并验证了事业战略的5个核心范畴:使命、热爱的事业、盈利模型、内部环境与机制、外部环境与趋势,构成了事业战略理论的MFPIE模型。MFPIE模型能够较好地解释企业事业战略实践,有助于企业家创业创新。

Centered on entrepreneurs and based on entrepreneurs, firm theories and their implied eco-nomic hypothesis and philosophical basis, we draw the concepts and categories of business strategies from the cognitive behaviors of HUAWEI founder Ren Zhengfei, and construct a theoretical model of business strategies by case study. The research findings verify the five core categories of business strategy ： mission, favorite business, profit model, internal environment and mechanism, external environment and trend, which construct the MFPIE model of business strategy theory. The MFPIE model can better explain the bus-iness strategic practices of enterprises, and help entrepreneurs to start a business and innovate.