基于网络平台型商业生态系统的企业成长路径研究

On the enterprise growth path based on the network platform business ecosystem

在当今社会离散化解构和全息化重构背景下,传统企业难以适应互联网背景下的跨界竞争合作成长模式。而基于网络平台的商业生态系统是复杂动态商业环境下一种高效的企业成长机制。在这种机制下,企业成长路径的选择逻辑是在约束度和灵活度的基础上,将自身资源在业务维度上再次解构重组,重构合作关系,以占据商业生态系统的关键位置,获得控制权,动态选择成长路径,不断强化自身的核心竞争力。

In the context of social discrete deconstruction and holographic reconstitution, it’s difficult for traditional enterprises to adapt to the growth mode of trans-border competition and cooperation. The com-mercial ecosystem based on the network platform is a kind of efficient enterprise growth mechanism in the complex dynamic business environment. In this mechanism, the logical framework for an enterprise tochoose its growth path is to make a second distribution of its resources and reconstruct cooperative relation-ships under the combined effect of constraint and flexibility. This will enable the enterprise to take up the key position in the business ecosystem, gain control and dynamically select its growth path, so as to con-stantly strengthen its core competitiveness.