摘要
了解区域市场需求是培养商务英语人才的前提条件。通过分析311家福建省企事业单位的招聘广告,结果表明:福建省企事业单位更需要掌握专业知识,拥有专业技能的商务英语人才;重视毕业生的通识知识和综合应用能力;自贸区和海上丝绸之路的建设需要更多的懂银行、国际投资、金融,通晓非洲、阿拉伯文化的商务英语人才。本研究有助于福建省高校了解市场需求,优化商务英语人才的培养。
It is a prerequisite to understand regional market demand for business English talent cultivation. Through the analysis of the advertisement of 311 enterprises and institutions in Fujian province, the results show that the enterprises and institutions in Fujian province need business English talents to master professional knowledge and professional skills, and attach great importance to general knowledge and comprehensive application ability of the graduates, and free trade area and the con- struction of the Marine silk road need business English talents to understand the bank, the international investment, finance, and knowledge of African and Arab culture. It is helpful for Fujian province col- leges and universities to understand market demand to optimize business English talents cultivation.
出处
《中国民航飞行学院学报》
2017年第4期23-26,共4页
Journal of Civil Aviation Flight University of China
基金
福建省教育厅中青年教师科研项目(JAS150674)
关键词
商务英语
市场需求
商务技能
英语技能
Business English
Market demand
Business skills
English skills