基于PEST分析法下的我国黑色旅游发展研究

Studies on Dark Tourism in China based on PEST Analysis Method

梳理国内外黑色旅游文章发现,黑色旅游在我国的研究,虽有一定可喜的成果,但总体落后于国外,对我国黑色旅游发展的研究多数采用SWOT分析法进行研究,目前没有或未发现国内学者基于PEST分析法对我国黑色旅游的发展进行分析。文章采用PEST分析法,基于政治,经济,社会,技术的视角对我国黑色旅游的发展进行分析,并提出相应的合理建议,以促进我国黑色旅游业的更好的发展。

Combing the dark tourism articles at home and abroad, it finds that there are some encouraging results in the research of dark tourism in China, but overall behind foreign countries. And the researches on dark tourism development have been conducted mostly by using SWOT analysis method rather than PEST analysis. The paper uses the PEST analysis method to analyze the development of dark tourism in China from the perspectives of politics, economy, society and technology, and puts forward the corresponding reasonable suggestions in order to promote black tourism in our country better development.