农户创业机会识别影响因素及模型构建

Influencing Factors of Farmers Entrepreneurial Opportunities Recognition and Model Construction

近年来,在创业浪潮的引领下,农户创业也被越来越多的关注。本文运用归因理论和认知理论,分析了农户创业机会识别的影响因素和作用机理,认为个人特质、创业环境、感知价值、资源获取均对农户创业机会识别施以正向影响;且感知价值和资源获取分别在个人特质和创业机会识别之间、创业环境和创业机会识别之间起着调节作用。

Inreeent years, under the guidance of the wave of entrepreneurship, farmers＇ entrepreneurship has been paid more and more attention.This paper analyzed the influencing factors and the mechanism of farmers＇ entrepreneurial opportunities recognition by using attribution theory and cognitive theory.lt is found that personal characteristics ,entrepreneurial environment, perceived value and resource acquisition have positive effects on the entrepreneurial opportunities recognition of farmers.The perceived value and resource acquisition are played a regulatory role not only between personal characteristics and entrepreneurial opportunities recognition, but also between entrepreneurial environment and entrepreneurial opportunities recoanition.