我国农村留守妇女媒介形象的呈现与建构

Presentation and Construction of China's Rural Left-Behind Women's Media Image

本研究选定《人民日报》和《中国妇女报》四年间的92篇报道为样本对农村留守妇女所呈现的形象进行调查,发现她们呈现出政府帮扶的弱势形象、任劳任怨的劳动形象、孤独烦躁的寂寞形象等。媒体对她们的报道数量虽有所增加,但报道类型却缺乏多样性;突出政治宣传,弱化留守妇女的现实困境;媒体报道失真,扭曲了留守妇女的形象。这主要是由于社会转型期的政治宣传、多数媒体的失职报道、对留守妇女的刻板印象、话语权模式的分配失衡等原因造成的。未来全面建构农村留守妇女形象,应将政府和社会的帮扶与留守妇女的现实困境相结合,全面深入多角度塑造留守妇女形象,更多体现留守妇女群体的声音,全面呈现当代留守女性的真实面貌。

This study selected from People＇s Daily and the China Women＇s News in four years ninety-two reports as the corpus to investigate images of the rural left-behind women. It was found that they presented an image of the weakness needing the government support, hard working image and lonely and anxious image, etc. Media reports are numerous, but the report type lacks vareties. They projected political propaganda, but ignored the current diffi- culty of left-behind women. Thus they distorted the left-behind women＇s image. This is mainly due to political prop- aganda in the social transition period, dereliction of most media reports, stereotypes of left-behind women and dis- tribution imbalance of discourse pattern. To fully construct rural left-behind women＇s image, government and social support should consider their reality.