摘要
The role of the real estate industry plays a very important in China＇s eco- nomic reform, and in recent years, with the onomy, the real estate enterprises in China progressive development of market ec- have become weak. However. the ＂hot real estate＂ seems to be in constantly upgrading. Industry development is necessary for the operation of each enterprise. Development is an important part of the strate- gy of an enterprise, and according to the current situation of development of real estate economy, it is very important for the development of the whole economy to predict the future development trend. The proposal of supply side structural reform measures could resolve the problems of remaining capacity and high inventory, which makes China＇s real estate industry present a new atmosphere. In this paper, a typical case, the listed real estate company ZHONG HUA Real Estate Enterprise Company Limited was selected to analyze its conditions, finding that inventory ex- cess production capacity and low land use efficiency were common problems in the development process of real estate industry at present. In order to solve these problems, some concrete suggestions and countermeasures were proposed from the government control management, real estate management and property buyers de- mand management.
房地产行业在我国经济改革中的作用非常突出,近些年,市场经济在向前发展,我国的房地产企业出现疲软的状态,然而,过去的"炒房热"似乎也在不断升级,行业发展是市场条件下每个企业运营的必要条件,发展对于企业而言,是战略中的一个重要部分,根据当前房地产经济发展的现状,预测将来发展形势对于整个经济发展而言非常重要。伴随着供给侧结构性改革措施的提出,剩产能和高库存的问题也将会得到解决,我国房地产行业呈现一片新气象。文章选取典型案例,对上市房地产公司中华企业情况进行分析,发现当下房地产行业发展过程中存在库存产能过剩,土地使用效率低等共性问题,针对这些问题从政府控制管理、房地产企业管理、购房者需求管理三方面提出了具体建议和对策。
