基于大数据时代的市场营销礼仪课程构建及优化

Construction and Optimization of Marketing Etiquette Course based on the Age of Big Data

高速发展的"互联网+"时代让数据以海量式爆发增长,这又被称之为大数据时代。无处不在的数据以及随处可触的互联网已经渗入到各行各业中,教育行业自不例外。如何利用好互联网,如何借力于大数据时代的数据资源来不断优化教学活动,是每一个教育事业从业者应当思考的问题。文章从方法论的角度阐述了基于大数据时代的市场营销礼仪课程构建及优化的具体策略,以期可以给市场营销领域的教学活动带来一定的参考价值。

In the era of internet plus, data is exploding, therefore, we also called it the age of big data. The ubiquitous data, as well as the touchable internet has infiltrated every walk of life, education industry is not an exception. How to make use of the internet and how to optimize the teaching activities with the help of the big data are questions that every education practition- ers should take into consideration. From the perspective of methodology, this paper attempts to give specific strategies about the construction and optimization of marketing etiquette course based on the age of big data, which are expected to bring some reference value in the field of marketing.